Sazerac Company, the largest distiller in the US, is looking to leverage India's position as the world's largest whisky market to introduce a range of bourbon whiskies in the country. Identifying India as a key priority market, Diego Bianchi, general manager of emerging markets and Barrel Select at Sazerac Company, told Business Standard that new consumers, including women, will be key drivers for the growth of the category in India. "India, particularly, is where some of the fastest-growing consumers are.
The first Whisky Bible was published in 2004.
